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Digitization, Project Management Frank P. Neuhaus Digitization, Project Management Frank P. Neuhaus

The digital strategy - how to define it?

Since 2016, the share of industrial automation technology and digitization in our reorganization and transformation projects has increased constantly as key elements. Especially the project work with Brazilian startups then additionally sharpened the knowledge of digitalization and solidly opened the view for the B2C sector.

What was and is more and more our core assumption, our guiding principle? No consumer is or will be 100% online. And no consumer will be 100% offline anymore. We need to be where the customer explicitly wants to shop. We believe that the multi-channel market is the best focus for our customers' business model.

It is about making the hidden necessities and wishes of our client's users and customers visible with the models to be tested quickly. In short: Find inspiration - develop LowFi solution model - validate application with customers.

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Leadership, Project Tools, Transformation Frank P. Neuhaus Leadership, Project Tools, Transformation Frank P. Neuhaus

Controversial: how to approach transformation?

Lean Startup belongs to the agile management methods. The approach is very often used by strategic investors in the startup scene. Since 2016, we have worked in five projects with startup companies; all of them were in the advanced seed stage. In all cases, our clients were the strategic investors of the Brazilian startups. Even though the companies were in an advanced seed stage, they were still operating under noticeably increased uncertainty.

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Transformation, Project Management, how we work Frank P. Neuhaus Transformation, Project Management, how we work Frank P. Neuhaus

Transformation & Design Thinking

We have been applying the Design Thinking mindset for many years, evaluating with every project. We see again and again that Design Thinking is probably one of the most important aspects on the path of corporate cultural change in a transformation. Therefore, we come to the project with the evolutionary knowledge of Design Thinking and implement this way of thinking. It should take root and stay in the project and in the client company.

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